The original sketch of this slab serif was conceived specifically for intensive editorial use in bold and big titles or headlines in online magazines, news sites, advertisements, posters, banners etc. But with the flexibility and intermediate weights it has become a real multiple-purpose typeface delivering a very legible and neutral look when used in text sizes. Zetta's design is based on the square and defined in crisp clean lines. Note that Zetta Serif works perfectly alongside Zetta Sans.