A custom triline font for MTV.

In September, 2003 I've was contacted by MTV for the restyling of mtv.it. I started from the beginning to work on a radical simplification of its visual elements, to achieve a better usability. It didn't take much to realize the basic design I attempted would have called for a notable reduction of the rich imagery distinguishing MTV's visual identity.
Virna was included in ADI Design Index 2005.