Kevlar was initially inspired by an obsure logo discovered in a 1960s Italian radio-fan magazine. Of immediate interest was that the upper half of the face appeared to have the characteritistics of a sans while the lower half appeared as a blend of a slab serif embued with a script-like quality. First came Kevlar Bold in 2003, closely followed by its text weight companion Kevlar Regular. The original source of the inspiration was then revisited to develop the third in the set, Kevlar Slab, a truly individual mix of script-like fluency with the heavy weight base of a slab serif.