CP Company is a 4-weight typeface designed as a part for the corporate image and internal communication of the C.P. Company Italian clothes manufacturer. The company makes an intensive use of press and web solutions for promotion and advertising, so they needed a typeface not showing a lack of consistence while read both on paper and on screen.

The limitations allowed little space for different letter construction principles, a limit partially overcame using a grid subdivision of the em-square, working at the basic size of 12pt. The TrueType version includes an accurate manual hinting work to achieve the highest screen legibility.

The design of CP Company is peculiar in its change of structure of certain glyphs, such as a, e, g and s, as we venture in its bolder weights, a choice made to avoid contacts between the terminals and the internal parts of the letters. The typeface is also unusual for the inclusion of forms borrowed from the tradition of book typography, like the ampersand, brackets and many ligatures, including fi, ffl, ffi in its character set. CP Company is ultimately a pretty geometric font making use of forms that preceeded Helvetica and the Swiss rational approach, matched with more experimental and updated solutions. One might prefer, for example, the use of the alternative W and w glyphs, provided in the set.

Capitals and lowercases sports a very contained height difference making the typeface highly legible at small sizes. Moreover, this solution gives the possibility to avoid the use of a set of small caps in charts and catalogue codes (e.g. Tricot M548F) and provides more compactness in the text blocks, because of its short ascenders and descenders. A CP Company text set in capitals and one set in lowercase doesn't accord an unpleasant feeling when set side by side.