In 1757 designed by John Baskerville as his reaction to improving the Caslon typeface Baskerville remains metaphoric of the transitional period [between the Old Style and Modern]. He practiced designing typefaces with higher contrast strokes and geometric letterforms which were less influenced by its more humanist cousin Caslon.

Baskerville’s ideologies were an influence to both Didot and Bodoni who lead the way to the modern type period.