In 1936 the German Standards committee Deutsches Institut Normung (DIN) proposed DIN 1451 as the standard type of lettering to be used in the field of road traffic. The purpose of this standard was to lay down a style of lettering which is timeless and easily legible. The Din Text series was based on the original standards but was completely redesigned to fit typographic requirements. Din Display, on the other hand, was designed as an alternative to the Din Text series. While Din Display seems to retain DIN's basic characteristics, it shines with its sharper corners and contemporary look. Completed in 2002, it was first released and published in our "IDEA-Trendsetting typography vol.1" catalog (late 2003) and was an instant hit. Din Display Pro is a brand new and improved version which has been enhanced with more weights, multilingual support and opentype features in all different styles. It has lowercase ascenders that are higher than the capitals and italics (just like the first release) that are not a mechanically-obliqued version of the regular weights, but rather true designed italics. Finally, every font in this family has been completed with 270 copyright-free symbols, some of which have been proposed by several international organizations for packaging, public areas, environment, transportation, computers, fabric care and urban life.